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Salesmen market spares individually that comes in pairs.......

Date Posted: 2009-03-23 00:00:00

A leading motor car company representing a world brand had noticed more than 50% sales drop suddenly. No reasons could be identified. The management was furious. At last experts were brought from India to identify possible reasons. Yet unsuccessful.

Private investigators were hired to inquire into. One company failed. Then hired another company where it was found that certain spare parts that comes in "Sets" of 2 or 3 are repacked into identically printed boxes and sold for the same price as 2 or 3 individual pieces by the company's sales personnel.


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Salesmen market spares individually that comes in pairs.......

2009-03-23 00:00:00

A leading motor car company representing a world brand had noticed more than 50% sales drop suddenly. No reasons could b ... read more »


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